As soon as possible to meet the market demand of a new generation of products, or will be China's luxury car companies realize the key to a new round of sales growth.  

Starting in May this year, China's auto market has covered with a layer of consumer lack of power, the shadow of the first multinational, such as Volkswagen and gm, hyundai, nissan, car companies decline in sales, followed by accounting for more than 55% of China's luxury car market share of BMW, audi, there is rare sales decline. But several luxury car companies in communication with the "first financial daily" reporter remain optimistic attitude towards market throughout the year.  

BMW China says, 1-5 month sales growth is "take the initiative to take measures to adjust the pace of business results". Audi also said so, and for the second half of the market, both companies have a sufficiently attractive products on the market.  

The new product is the key  

19.9% of the luxury car market, Mercedes, in 1 - may achieve more than 20% of the market development, mercedes-benz sales and service co., LTD., vice President of Beijing army section an interview with our reporter: "the Mercedes sales improvement has mainly from three aspects, the first is enough, and competitive new products for the market, the second is a low base, and the third is the establishment of the new sales company."  

Many industry experts believe that relative to the Mercedes Benz, audi and BMW, the main models of apparent late generation product competitiveness is weak, such as the generation of the audi A6 and BMW 5-series products clearly is in at the end of its life cycle; Second on the layout of the younger products, remains to be further arrangement of the audi and BMW.  

And in the second half of the year, audi sales of cars in China - the audi A6, will soon launch the new; A new generation of full-size suvs - the launch of the Q7 has been high hopes for the new Q7 is going to be launched in Europe this month, believe that will soon land in China market.  

Similarly, BMW will also be in the huge potential of the compact luxury car market, expand the camp, including early June has just been listed on the shenzhen auto show new BMW 2 is a station wagon, and come in in late June the new BMW 1 series, obvious SUV market in growth, the BMW will launch a richer models in the second half of the year; Finally, a new generation of the BMW 7 series is expected to be listed in the fourth quarter, which focus on the BMW current the most advanced technology, claims to be "the most innovative luxury car", is bound to attract more high-end customers, and further enhance the brand appeal.  

Inventory is a big hidden trouble  

Relative mass, general motors, hyundai, nissan in major car companies sales in China mainly rely on domestic joint venture, imports account for about 40% of the sales of luxury cars. Especially the second-line luxury brands, more than half of its total sales are dependent on imports, although these given second-line luxury brand sales number is more optimistic.  

According to statistics, audi, BMW, mercedes-benz accounted for 75% of China's luxury car share, second-line luxury brands, in addition to nearly 20%, Volvo, land rover sales appeared nearly 1% decline in sales, second-line luxury brand sales or other obvious growth, such as infiniti sales growth in May increase to the nearest 50%.  

From the data of Chinese automobile circulation association, April 1 - China's imports market appeared for the first time in 10 years double decrease of supply and demand situation, the overall industry inventory is as high as 5.1 months.  

And our reporter from BMW, audi, according to data from the depth of the two companies' stock is not large, BMW, for example, after the adjustment of the quarter, BMW inventory is only 1.5 months in China.  

To this, the BMW group, President and chief executive of greater China unger said: "in the process of normalization of the market, we believe that the most important thing is together with dealers in the face of challenge, because the dealer network health is the foundation for our future sustainable growth". And "in the new stage of market, both in manufacturers and dealers need to take a new strategic thinking and action, while effectively cope with the short-term fluctuations, lay the foundation for the long-term business development. Only ideas and modes of business innovation can ensure long-term success.